During the COVID-19 pandemic, many of our clients needed immediate help adjusting their existing marketing strategies to that of emergent and daily-changing crisis communication tactics. Having established long-standing relationships with many of these clients, we were glad to be trusted members of these teams and were happy to offer our experience and professional solutions as the crisis situation evolved. Each situation differed, and messages were carefully designed to relay the vital information each client needed to communicate under these very special circumstances.
Immediate communication to our clients’ own constituents and publics was a fundamental part of many of these plans. Our communication tactics helped broadcast critical corporate protocols, changes in business operations or closures, safety precautions, appeals for donations, and even messages of hope or support. Grigg kept apprised of current marketing industry recommendations for COVID-19 communication messaging and used best practices for disseminating messages based on the differing industry segments. Delivering meaningful messages to each audience in a timely manner was of the utmost importance.
Digital marketing became indispensable as an increasing part of our state and the country entered lockdown, assuredly changing the shape of communications moving forward. While our designers and programmers worked from home on these digital initiatives, our print and mailing production team was deemed essential service — and our presses and addressing systems still continued to print and distribute vital campaign materials.
We are proud to be able to help support our clients with their own communication needs during this epidemic and be a vital part of the team.
Presbyterian Villages of Michigan
As one of the largest Michigan-based senior living communities, PVM had to communicate with not only residents, but family members and staff as changes in visitation to many of these communities became limited. Important safety protocols needed to be visible for all residents and their families as well as the general public. Crisis communications, press releases, website revisions, communications and PR. We helped create HTML e-mail blasts, posted news articles and blogs on their site, produced lawn signs, banners and buttons for staff along with ads, social media artwork and printed materials as needed.
Presbyterian Villages of Michigan Foundation
We helped craft email blasts, social media posts, and a direct mail appeal to help raise support for the PVM Foundation. Donations were needed for multiple areas within PVM – including an employee emergency fund, support for seniors facing social isolation during quarantine, and donations and funds for critical PPE supplies for each community. All inclusively, our strategies have helped raised upwards of $165,000 to date.
Vista Grande Villa
In an effort to maintain business continuity through the crisis, Grigg has been helping Nylok with targeted product email campaigns that complete the sales funnel from marketing through direct customer calls for estimate and orders. Additionally, regular communications with Nylok’s consumers through online product updates and email campaigns – including the launch of new products.
Clayton & McKervey
We’ve been helping C&M, an accounting firm, communicate a variety of messages revolving around finance and accounting help during the current crisis. These pieces have included promotions for weekly webinars about payroll protection and helping their clients navigate COVID-19 related financial details associated with the CARES Act – including PPP loans and loan forgiveness protection. We helped redesign their home page to include the latest legal and financial news, launch a COVID-19 Resource Center, and produced social media graphics, HTML email campaigns, presentations and promotional fliers.
Corporate COVID-19 messaging on their website and social media.
Michigan Head & Spine Institute
Together with MHSI we were challenged to distribute communications that covered changing hours of operation, safety precautions for patient visits – and the welcome change to TeleMedicine visits. Email blasts, social media posts, and regular website updates were vital to quickly communicating the safety of staff and medical professionals as well as making sure patients were comfortable with their treatment options and follow-up visits. Messaging was continually changing as modifications to safety measures came down from the government and CDC.
Marine Pollution Control